Business Development in Law is dedicated to helping legal practices from every sector win new business.
By combining the thoughts of some of the legal industry’s recognised BD experts with case studies outlining best practice, each edition provides.
- law firms
- patent and trademark attorneys
- barristers sets
with the advice they need to design and implement BD strategies that really work. Whether you’re a smaller firm without a fixed marketing or BD resource but looking to grow or a larger firm looking for new ideas, Business Development in Law delivers practical advice in layman’s terms.
Over the course of each year Business Development in Law will give you the tools you need to win new clients and retain the ones you already have.
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In the latest issue...
Why choose sectors?
We look at why you should choose a sector approach – including the strategic answer, the business developer’s answer and the logical answer.
2’s expertise, 3’s a specialism
Once you’ve decided to follow the sector route, how do you choose which sectors you should focus on? Here are few practical suggestions
It’s all in the names
Once you’ve decided on which sectors you’d like to pursue, how do you find your prospective targets? We share the black arts of ‘lead sourcing’.
Can your football team be part of your brand story?
Andy Green blends West Ham, Leeds United, some foul-mouth chanting and somehow brings it back to legal business development!
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Register here to receive the next 3 editions of BDinLaw completely free of charge. Each trial subscription can be sent to as many of your colleagues as you’d like, just make sure we have all of their email addresses.
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Practical
All of the information contained within Business Development in Law is practical. You won’t have to wade through endless marketing theory or existential strategic musings but you will read enough to implement the ideas you like immediately.
Specific
The journal deals specifically with developing business within the legal sector. This means that for you, every article and case study is relevant. As a result you’ll get a relevant new idea on every page which means you’ll enjoy the maximum value from your subscription.
Varied
p>Business Development in Law isn’t limited to traditional marketing, each edition covers every facet of legal business development from the latest online strategy down to a good old fashioned handshake and everything in between.Case Studies
While it’s always good to read about the latest thinking, nothing beats a case study. By reading about some of the problems your peers are having and, more importantly, about they were solved, you will learn how to improve your own business development machine. In familiar terms and in a language you understand.
Delivery
Business Development in Law is delivered electronically. This means there’s no magazine to leave behind – you can access your copy whenever and wherever’s convenient. You can also forward articles to colleagues or clients, publish content on your intranet or ask individual contributors for more information by using the live urls and email addresses.
Subscription
Once you subscribe, your whole firm subscribes. As the subscription is provided via an online link, you can register as many recipients in as many offices as you like.
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